MEDIACAP SA, a marketing & technology group controlled by Posella Limited (“Posella”) and listed on Warsaw Stock Exchange announced today that its influencer marketing subsidiary LTTM Sp. z o.o. (“LTTM”) will merge with Gameset Sp. z o.o. (“Gameset”) to create Poland’s largest gaming marketing provider with ttm revenues of approx 20mioPLN. Gaming marketing will join influencer marketing at the heart of the Group’s strategy. MEDIACAP SA and its subsidiaries account for 62% of the influencer marketing segment with an inventory of approx 1000 channels, 1bn monthly views and 4bn minutes average monthly watchtime.
